ELKO — DIGIS, a provider of high-speed Internet and digital phone service in rural areas including Elko and Wells, has changed its name to Rise Broadband. Parent company JAB Broadband is rebranding all of its divisions under the Rise Broadband name. This new name unifies the company’s efforts in delivering reliable and affordable service to nearly 200,000 homes and businesses throughout 15 states.

“Our new name, Rise Broadband, represents our unwavering dedication to connect customers with the people and things they value most – whether they live in rural, remote or suburban areas,” said Jack Koo, president and chief executive officer. “In the coming months, we are making a significant investment in our network to provide increased reliability and faster speeds to better deliver the communications, information, education and entertainment our customers depend on.”

Since its incorporation in 2005, the company has acquired 108 wireless Internet service providers and now has 800 employees helping eliminate the digital divide throughout Rise Broadband’s rural and suburban service area. Existing customers’ service was not affected by the name change, and the company’s staff and management retain in place.

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